dammit dolls
Dammit Dolls
Senior Graphic Designer / Copywriter
www.dammitdolls.com
PROJECT GOALS:
Successfully translated marketing strategies into impactful visual solutions, driving brand consistency and engagement. Executed end-to-end design projects, from concept to completion, ensuring alignment with defined brand guidelines and business objectives. Successfully led the design and development of a new e-commerce website, driving online sales and customer engagement.
NOTABLE ACHIEVEMENTS:
Designed and launched a new retail website in November 2020 that led to a +32.66% boost in revenue, increased e-commerce conversion rate by +13.53%, increased transactions by +28.24%, and increased average order value by +3.45% YOY.
Delivered an e-commerce solution that adheres to brand standards and significantly improves the overall shopping experience through enhanced efficiency and user-friendliness.
e-commerce website
Defined the brand standards in a comprehensive style guide, from logo usage to typography and color palettes. This ensures consistency and strengthens the brand’s identity across all platforms.
Brand Standards
Product catalog
Created a wholesale catalog providing a clear and concise overview of Dammit Doll's entertaining offerings, designed for easy ordering and sales.
Levereaged key influencer social media posts that not only generated buzz but also significantly boosted sales.
social media
@babiesofsteel
IG: 34,770 views, 309K Followers@neverbetter1221
TikTok: 2M Likes, 120.5K Saves, 80K SharesDrove audience engagement through targeted email and social media content.
digital CONTENT
Amazon-optimized image stacks designed to boost product visibility and sales.
Amazon -optimization
