Little Giraffe

Little Giraffe

Art Direction / Creative Production / Design
www.littlegiraffe.com

Photographers: Wendell D’Ambrosia, Mary Horne Nelson

PROJECT GOAL:
Demonstrated comprehensive brand management and creative leadership by defining and implementing brand identity, executing diverse design projects, and managing all product and lifestyle photography. Ensured a unified and compelling brand experience across all touchpoints.

NOTABLE ACHIEVEMENTS:
Applied strategic marketing efforts to grow the email subscriber list by +50%, increased average email open rate by +47%, and increased revenue generated directly from email campaigns by +55%.

E-commerce management

Crafting a luxurious online shopping experience for Little Giraffe. Focused on visual merchandising and intuitive navigation across the homepage, PDPs, and new product launch campaigns, reflecting the brand's premium aesthetic.

Elevating product perception with launch videos that emphasize the superior quality Little Giraffe is known for.

Product Launch Videos

From storyboard to landing page, a visually driven campaign celebrating modern baby blanket designs.

Geometric Wonderland Launch

Brand catalogs

Crafting immersive product catalogs that capture the luxurious essence of Little Giraffe and Giraffe at Home. These designs leverage sophisticated typography, premium photography, and refined layouts to create a seamless and engaging wholesale experience.

Defined and documented Little Giraffe's brand identity through a comprehensive style guide, including the design of all brand iconography. This project covered every aspect of the brand's visual representation, ensuring clarity and consistency.

brand standards

A selection of prints and patterns created for Little Giraffe's seasonal collections. This work highlights the process of developing original patterns, considering color palettes, scale, and the tactile nature of the fabrics. Designs are crafted to resonate with both parents and adults seeking comfort and elegance.