MONOLITH Brands*
SENIOR DESIGNER | 2022 - 2025
Developed and executed multi-platform brand strategies and marketing campaigns. Created and implemented brand identities, including logo, visual identity, and brand standards. Designed diverse marketing materials, encompassing photography art direction, video production, landing page development, print and packaging design. Translated marketing objectives into compelling visual content.
Little Giraffe
SENIOR GRAPHIC DESIGNER + COPYWRITER | 2018 - 2022
*ACQUIRED BY MONOLITH IN 2021
Applied strategic marketing efforts to grow email subscriber list +50%, increased average email open rate +47%, and increased revenue generated directly from email campaigns +55%.
Partnered with the CEO to define and implement brand voice, tone, and visual identity across all channels. Developed and maintained brand style guides. Executed digital and print design projects from concept to completion (e-commerce, email, social media, ads, catalogs). Managed all product and lifestyle photography, including photoshoots, editing, post-production, and cataloging. Planned and executed lifestyle photoshoots. Translated marketing strategies into effective visual solutions.
dammit dolls
SENIOR GRAPHIC DESIGNER + COPYWRITER | 2018-2022
*ACQUIRED BY MONOLITH IN 2021
Designed and launched a new retail website in November 2020 that led to a +32.66% boost in revenue, increased e-commerce conversion rate +13.53%, increased transactions +28.24%, and increased average order value +3.45% YOY.
Partnered with the CEO to define and implement brand voice, tone, and visual identity across all channels. Developed and maintained brand style guides. Executed digital and print design projects from concept to completion (e-commerce, email, social media, ads, catalogs). Managed all product and lifestyle photography, including photoshoots, editing, post-production, and cataloging. Planned and executed lifestyle photoshoots. Translated marketing strategies into effective visual solutions.
FREELANCE
TEXTILE PRINT AND GRAPHIC ARTIST | 2014 - 2018
Collaborated with brands (e.g., Show Me Your Mumu, UGG) to develop and execute impactful print designs for apparel, including t-shirts graphics, all-over prints, stripes, and plaids. Created technical sketches for production.
JUNK FOOD CLOTHING
CAD ARTIST | 2015 - 2016
Graphic designer and visual merchandiser specializing in developing compelling visual content for sales and marketing initiatives, including presentations, catalogs, and e-commerce/print materials. Portfolio showcases expertise in image compositing and licensed artwork management.
CHARLOTTE TARANTOLA
FASHION DESIGN ASSISTANT | 2013 – 2015
Graphic designer and visual merchandiser specializing in developing compelling visual content for sales and marketing initiatives, including presentations, catalogs, and e-commerce/print materials. Portfolio showcases expertise in image compositing and licensed artwork management.