monolith brands

Blooming baby

Launching 2025

Creative Direction / Brand Identity
Photography: Marc Lebryk

PROJECT GOAL:
Create a unified and whimsical brand identity for Blooming Baby, seamlessly merging existing brands while staying true to the mission of nurturing each child's unique growth. This involved developing a visually vibrant and creatively unbounded brand that embodies the "precious flower" metaphor, using a bold color palette, playful typography, and imaginative imagery. The new identity will resonate with parents seeking high-quality, innovative products, fostering a sense of joy, trust, and creative exploration, and establishing Blooming Baby as a leading brand that celebrates the wonder of childhood.

Showcasing brand playfulness and growth through dynamic visual narratives.

Animated Logo

Conceptualized, planned, and executed lifestyle photoshoots, overseeing art direction through all stages, including post-production, to achieve a cohesive visual narrative with playful illustrations and props.

Whimsy and wonder infused

sleeping
baby

Package Design / Creative Production
www.sleepingbaby.com

PROJECT GOALS:
This project aimed to boost Sleeping Baby's brand and sales by creating visually appealing packaging, designing informative infographics to explain product benefits, and producing engaging videos showcasing the product. The goal was to reinforce Sleeping Baby's mission of supporting deep sleep at every age and stage, establishing them as a trusted resource for parents.

Crafted compelling visual narratives that extend brand identity from shelf to hand. Developed innovative and sustainable packaging solutions that prioritize user experience and drive sales.

product packaging

Crafted engaging digital experiences through dynamic animated graphics and informative video content. From concept to execution, I leveraged strong design principles and technical proficiency to produce high-quality visuals that resonate with viewers.

engaging Digital content

Downtown pet supply

Art Direction / Creative Production
www.downtownpetsupply.com

Photographer: Allison Shamrell

PROJECT GOAL:
To amplify Downtown Pet Supply's brand narrative – celebrating the heartfelt connection between dogs and their owners within the vibrant downtown community – through visually engaging digital marketing materials and thoughtfully curated photoshoot art direction. This involved crafting content that resonated with the brand's core values of community, connection, and the joy of dog ownership, ultimately driving brand awareness and customer engagement.

A purr-fectly spooky Halloween campaign for Downtown Pet Supply! I used playful illustrations to maintain the brand's friendly voice while injecting a dose of festive fright. The custom artwork helped create a memorable and engaging email experience for pet owners.

Halloween campaign

A festive email marketing campaign featuring custom Christmas illustrations and a pet photo contest to drive engagement. We blended holiday cheer with brand personality to create a memorable experience for pet owners.

christmas campaign

Art direction for Downtown Pet Supply, aiming to elevate product presentation through lifestyle photography. Focused on creating a warm and engaging aesthetic that highlighted both the quality of the products and the special bond between pets and their humans.